The Ask

Google partnered with Study Hall, alongside collaborators including 72andSunny, to create a campaign showcasing Google Search and AI during the Winter Olympics.

The challenge was to make winter sports more accessible and position Search as the tool that makes them instantly understandable and engaging.

In partnership with Study Hall and Google Brand Studio, we helped define the strategic foundation and creative direction for how Search could bridge that gap.

The Answer

We approached the work with a simple idea:
Search is the ticket in.

Winter sports can feel distant or hard to decode. We reframed Search as the mechanism that gives anyone immediate access, turning curiosity into understanding.

Working closely with Study Hall, we helped shape how this translated into creative. Queries became storytelling devices. Search results became moments of explanation and connection. The product became part of how the sport was experienced.

We contributed to concept development, narrative framing, and creative direction, helping shape motion, pacing, and interaction to reinforce clarity and engagement.

The Result

The campaign launched globally across broadcast, digital, and social, including placements during the Olympic opening ceremony and throughout the games, reaching hundreds of millions of viewers.

Spots featuring athletes like Chloe Kim and Red Gerard translated real search behavior into cinematic storytelling, making complex sports more accessible in real time.

By positioning Search as the connective thread between audience and sport, the work turned passive viewing into active curiosity.

The result reinforced Google Search as a dynamic cultural interface that brings people closer to the moments that matter.