The Ask

Netflix tapped Colossal (in partnership with Ignition and Big Picture Entertainment) to craft launch campaigns for original series like Wet Hot American Summer and Tuca & Bertie—each requiring a distinctive strategy to reignite cult fandoms and drive broad audience engagement.

The Answer

For Wet Hot American Summer, we developed a lo-fi VHS-style teaser that leaned into nostalgia and absurdity, designed to feel like a recovered artifact from the ‘80s. For Tuca & Bertie, we built an irreverent creative campaign that celebrated the show’s surreal tone and themes of female friendship and empowerment, with trailer and social assets that embraced its unique rhythm and voice.

The Result

The Wet Hot teaser racked up over 2M views, sparked press coverage from Vice, Mashable, and Collider, and helped fuel a successful series debut. Tuca & Bertie launched to critical acclaim and strong fan response, with creative praised internally by Netflix and the show’s creators.

Over the years, Colossal and our partners have been trusted collaborators on Netflix originals—delivering campaigns that break from the algorithm and build real cultural momentum.